How to Create Photos That Build Connection and Inspire Action
Dec 02, 2024One day, I came across two coaches, both promoting the slow-living lifestyle. Same field, same passion—two very different approaches.
The first coach? Her profile was wall-to-wall selfies and quotes. Every post, just her face again and again. I scrolled, but nothing pulled me in. There was no sense of what her “slow life” actually looked like, nothing to connect with. Without anything inviting me into her world, she lost me right away.
Then, I found the second coach. Instantly, I felt like I was stepping into her life. Her profile was filled with glimpses of her real moments—a quiet morning coffee, a favorite book, her garden blooming. Within seconds, I knew who she was, what she cared about, and if her lifestyle resonated with me. She gave me enough to feel connected, enough to make a choice to follow her journey.
People make choices based on what you give them. Imagine a travel company trying to sell you a trip, but instead of showing breathtaking landscapes or exciting activities, they only show the guide’s face talking about how amazing it is. Would you book that trip? Probably not. You’d want to see where you’re going, the views, the experiences waiting for you. That’s exactly what your photos should do—give people a taste of the journey they’ll take with you, the lifestyle, the transformation you’re offering.
So, what are you giving them to choose you?
Follow me on IG to see how I create photo content on the go with my phone and how I use my pictures for SM.
Ready to start creating amazing visuals for your business?
Check out the Visual Messaging DIY courseā€”a self-paced, online program that will help you:
-
Effortlessly create impactful photo content on the go, using just your phoneā€”no need for time-consuming preparation.
-
Save money on professional photoshoots (most entrepreneurs only use a handful of images anyway) and always have the perfect image ready to pair with your message.
-
Use visuals strategically to support your marketing: position yourself as an authority, build trust, target your ideal audience, and inspire people to work with you.
Stay connected!
Join myĀ mailing list to receive the latest news and updates.
Don't worry, your information will not be shared.
I hate SPAM. I will never sell your information, for any reason.
