
Why Forced Photos Donā€™t Work for Social Media
Oct 08, 2024If you write your social media content first and then try to capture a photo to pair with it, your excitement for creating that content will quickly fade.
Here’s why:
Once your copy is ready, and you want to publish it immediately, you’re forced to fabricate an activity just to get a photo. It’s something you don’t need or even want to do, all for the sake of having an image. Spoiler alert—it never turns out well.
This approach is a nightmare for me and a complete waste of time. It’s unsustainable and frustrating.
The Sustainable Solution: Building an Image Library
The best way to always have the right photo for your social media content is to take pictures as you go about your daily life. Build a library of authentic images, and when your post is ready, simply open your library and choose the perfect one. It’s like magic!
Here’s an example:
To make this post, I went to my image library and chose a photo I took previously while having fun with the girls. This picture, like many others in my library, shows that I live what I preach—you can capture great images on the go, using just your phone, without wasting time or forcing anything.
Had I waited until I finished writing this post to take a photo, I would probably end up like many of you—with a quick selfie or a random Canva graphic. But because I had my image library ready, I could focus on what mattered: the message.
Ready to Build Your Own Image Library?
When you're ready to have a library filled with images that are aligned with your message, so you can effortlessly create exciting content for social media, check out my 1:1 Mentorship or Visual Messaging DIY online course. It’s easier than you think!
Life Unfiltered: Market Yourself with Everyday Photos
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Your photos are doing the marketing for youā€”are they working?
Every image you share shapes how people perceive your business. MY BOOKĀ dives into why visuals are such a powerful marketing tool, how they impact your audience, and what makes some photos more effective than others (with plenty of examples from my clients, tips and insights along the way).
If you love taking pictures and want to start using them to support your message and marketingā€”this book is for you!
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