3 tips to establish authority in your SM content
Jul 09, 2024Is your photo content positioning you as the go-to authority in your field?
Avoid these three common mistakes that can quickly diminish your authority:
-
Using selfies/portraits that undermine your authority.
👉 Taking selfies or portraits from above causes people to look down at you—literally. This weakens your authority and leadership presence. Instead, take photos straight on to project confidence and credibility. This applies to videos too! -
Ignoring body language in videos/photos.
👉 Body language accounts for 70% of your success. When you only show your face (like in selfies or “talking head” videos), you’re missing out on the full impact. Strong body language builds trust, connection, and strengthens your authority. -
Chasing low-value trends in reels.
👉 Ask yourself: Does this trend truly resonate with your audience, or are you just chasing algorithms? Most trends lack depth and can cheapen your content, undermining your authority and effort.
If you look at successful entrepreneurs, you'll notice they avoid these missteps, ensuring their visuals always reflect their expertise.
I can help you create compelling photo content that supports your marketing goals!
Life Unfiltered: Market Yourself with Everyday Photos
Â
Your photos are doing the marketing for you—are they working?
Every image you share shapes how people perceive your business. MY BOOKÂ dives into why visuals are such a powerful marketing tool, how they impact your audience, and what makes some photos more effective than others (with plenty of examples from my clients, tips and insights along the way).
If you love taking pictures and want to start using them to support your message and marketing—this book is for you!
Stay connected!
Join my mailing list to receive the latest news and updates.
Don't worry, your information will not be shared.
I hate SPAM. I will never sell your information, for any reason.
