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What Are Your Photos Saying? How Visuals Subconsciously Communicate Your Message

marketing Dec 17, 2024
Here’s a fun fact: even when you’re silent, you’re saying something. Your posture, your expression, your environment—it’s all speaking, even when you’re not. This is why every photo you take communicates something, whether you realize it or not. The question is, what are you saying?

People read images subconsciously. In just a split second, they’re picking up on cues that tell them who you are, whether you’re trustworthy, and if they can relate to you. You might not be actively thinking about it, but your visuals are speaking volumes.

Take the example of professionals like interior designers, space organizers, or stylists. Their work is all about creating order, style, and beauty. But sometimes, when you look at their photos, there’s a disconnect—they’re not quite reflecting that aesthetic. And it’s often not intentional at all. A room can be perfectly organized, yet still look chaotic in a photo simply because they haven’t learned how to bring that sense of order into the image itself.

I worked with an organizer who faced this exact challenge. Her photos didn’t communicate her sense of order until we started working together. With the same environment and lifestyle, but new skills in bringing her message into her visuals, her photos suddenly looked cohesive and intentional. Her audience could finally see the expertise she was promising, with her pictures truly reflecting her values and skills.

Every image you share is a chance to communicate who you are, whether you’re doing it intentionally or not. So, what are your visuals saying without you even realizing it?

Check also: 
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You are Selling ... LIFESTYLE!

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Life Unfiltered: Market Yourself with Everyday Photos

 

Your photos are doing the marketing for you—are they working?

Every image you share shapes how people perceive your business. MY BOOK dives into why visuals are such a powerful marketing tool, how they impact your audience, and what makes some photos more effective than others (with plenty of examples from my clients, tips and insights along the way).

If you love taking pictures and want to start using them to support your message and marketing—this book is for you!

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