How to choose filters for your images
Jul 31, 2024When you choose a filter for your photos, it’s important to think about the MESSAGE you want to communicate through your images.
The whole point of using filters is...
... to emphasize what’s important. And filters help you do so by adjusting certain colors in your pictures.
Therefore selecting a filter based solely on aesthetics could result in losing important visual information that could help you reach your target market and showcase the promised transformation.
Before recommending filters to my clients, I always take the time to understand:
- what they help people with and how they do it,
- their environment,
- and their personality,
so they can effectively convey their values of what they do through their photos and use them to support their marketing.
Next time you’re choosing a filter for your images, consider the points I just mentioned and select a filter based on them.
If you need help with your images, I’m more than happy to help.
Satisfaction guaranteed!
Life Unfiltered: Market Yourself with Everyday Photos
Your photos are doing the marketing for you—are they working?
Every image you share shapes how people perceive your business. MY BOOK dives into why visuals are such a powerful marketing tool, how they impact your audience, and what makes some photos more effective than others (with plenty of examples from my clients, tips and insights along the way).
If you love taking pictures and want to start using them to support your message and marketing—this book is for you!
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